Consulting Industry | Brand Development and Corporate Identity
THE CHALLENGE
Our client, a leader in the people insights sector, faced the challenge of transforming its brand to better reflect its data-driven approach to empowering employees and fostering workplace transformation. While its existing visual style drew inspiration from 1970s design, it lacked the contemporary relevance needed to connect with modern audiences and convey its analytical expertise.
To maintain a competitive edge in an increasingly saturated market, they required a cohesive and professional brand system to unify their communication across all touchpoints—from business presentations to social media—and elevate their presence as a forward-thinking consultancy.
STRATEGIC APPROACH
We approached this challenge by seamlessly blending the client’s nostalgic design inspiration with a modern aesthetic. Drawing on principles of brand psychology, we ensured that the reimagined identity evoked familiarity through its retro influences while fostering trust and aspiration with contemporary design elements.
This transformation was guided by their original mood board and creative direction, ensuring alignment with their vision while creating a distinct and memorable identity that resonated emotionally with their audience.
Our solution encompassed:
- A reimagined corporate identity that harmonised vintage influences with a contemporary style, establishing a bold and professional visual language.
- Comprehensive brand guidelines, defining elements such as typography, colour palettes, and iconography for consistent application.
- Custom PowerPoint templates and business development materials tailored to their service offerings and designed for impact.
- Social media assets and marketing collateral that embodied the refreshed brand voice.
- Website layouts aligned with their data-driven and people-focused ethos.
- LinkedIn signatures to reinforce their professional image across digital platforms.
We created an aspirational and deeply functional brand by meticulously crafting every asset and aligning it with the client’s mission.
IMPACTFUL DELIVERY
The newly developed brand empowered our client to redefine their presence in the market. Key outcomes included:
- Enhanced Differentiation: The contemporary brand identity positioned the client as a forward-thinking leader in their field, setting them apart in a competitive landscape.
- Consistency Across Channels: Comprehensive brand guidelines enabled the client’s team to deliver a unified and professional image, ensuring communication clarity.
- Improved Engagement: Tailored business development and marketing materials supported client growth, fostering stronger relationships with clients and stakeholders.
This project delivered more than a visually cohesive brand—it established a strategic framework that actively supports the client’s mission to drive meaningful workplace change.
By aligning every element of the brand with its purpose, the refreshed identity empowered the client to communicate its data-driven insights more effectively, fostering deeper trust and engagement with its audience.
The result was a compelling identity that resonated with their target audience and positioned them as a catalyst for transformative employee experiences and a leader in the people insights sector.
