Mining Industry | Team Collaboration Initiative




THE CHALLENGE
With a workforce of over 57,000 employees, our client identified the need to enhance collaboration within their Facilities, Projects & Engineering (FP&E) team. This team plays a pivotal role in driving operational efficiency, where seamless teamwork is crucial to managing complex, interdependent tasks and achieving successful project outcomes.
Recognising the potential risks posed by misaligned communication or underappreciated perspectives, the client proactively sought to equip team members with the tools and understanding required to foster collaboration. They aimed to prevent delays and inefficiencies while unlocking innovative solutions through diverse viewpoints.
To address this, the client envisioned a communications campaign that would:
- Inspire individuals to value their unique strengths and collective contributions.
- Emphasise the importance of diversity in achieving project success.
- Align seamlessly with their organisational values of learning, curiosity, and collaboration.
The campaign needed to go beyond conventional messaging, embedding collaboration as a core operational excellence and cultural alignment driver.
STRATEGIC APPROACH
We crafted a communications campaign based on the principle that understanding where we are is the first step to navigating towards a stronger, unified future. At its heart, the concept highlights how individual efforts combine to create a collective impact.
Key components of the campaign included:
- Topographical Map Metaphor: Inspired by the client’s use of topographical maps, we visualised team dynamics as layered terrains—where diverse perspectives uncover deeper, more insightful solutions.
- Core Narrative: A clear message centred on collaboration as the key to mitigating risks, uncovering blind spots, and delivering versatile project outcomes.
- Glint Integration: Utilising Glint’s tools and insights, we tailored messaging based on actionable data, ensuring alignment with real collaboration opportunities.
- Engaging Content: Visual storytelling and thoughtful phrasing encouraged team members to embrace innovative approaches to teamwork, such as: “Diverse perspectives help us navigate blind spots and achieve stronger results.”
This multi-layered approach was designed to resonate deeply with the team, reflecting the client’s progressive values and commitment to curiosity, learning, and innovation.
IMPACTFUL DELIVERY
The campaign achieved measurable success in fostering team alignment and engagement:
- Actionable Insights: The campaign leveraged Glint’s feedback to directly address specific areas for improvement in team collaboration.
- Increased Awareness: Team members developed a clearer understanding of how their contributions supported collective objectives, enhancing their sense of purpose.
- Stronger Engagement: Visually striking and thought-provoking content sparked meaningful discussions around collaboration, leading to greater teamwork.
- Cultural Alignment: The campaign reinforced the client’s values of curiosity and innovation, fostering a culture of continuous learning and shared purpose.
By combining data-driven insights with creative storytelling, the initiative empowered the FP&E team to work together more effectively, laying a solid foundation for sustained success and innovation.
Key campaign components included:
- Topographical Maps as Metaphors: Inspired by the client’s use of topographical maps, we visualised the idea that, like maps revealing layers of terrain, diverse team perspectives offer deeper, more insightful solutions.
- Core Narrative: A message that collaboration mitigates risks, uncovers blind spots, and produces more versatile outcomes.
- Glint Integration: By leveraging Glint’s tools to assess and highlight collaboration opportunities, we ensured the messaging was informed by real, actionable insights.
- Engaging Content: Visual storytelling and messaging encouraged team members to explore new ways of working together, with phrases like: “Embracing multiple perspectives helps us avoid blind spots and deliver stronger results.”
The campaign seamlessly aligned with the client’s progressive principles—encouraging curiosity, learning, and innovation.
The Outcome
The collaboration campaign delivered tangible improvements in team alignment and engagement:
- Actionable Insights: By integrating Glint’s collaboration feedback, the campaign directly addressed areas where teamwork could be strengthened.
- Greater Awareness: Team members gained clarity on how their individual contributions supported the collective mission.
- Stronger Engagement: Visually compelling and thought-provoking content fostered open discussions about collaboration and teamwork.
- Alignment with Values: The campaign reflected the client’s values of curiosity and innovation, reinforcing a culture of continuous learning and shared purpose.
By combining Glint’s collaboration insights with creative execution, we enabled the client team to inspire meaningful change—equipping their FP&E team to collaborate with confidence and purpose while laying the foundation for future success.
