Telecommunications Sector | Activity-based work adoption

THE CHALLENGE

As one of the largest telecommunications providers in Europe, our client sought to introduce and embed Activity-Based Working (ABW) principles within their organisation.

 

The challenge was twofold: first, to effectively communicate the benefits of ABW and encourage adoption across the workforce, and second, to provide practical tools and guidance that made the transition seamless.

The solution needed to engage employees at a human level, showcasing the opportunities of this working model while addressing common challenges. Equally important was delivering content that was accessible, practical, and aligned with the organisation’s internal communication channels and systems.

STRATEGIC APPROACH

To introduce ABW in a way that resonated with the workforce, we created an engaging, ABW awareness video designed to showcase the opportunities of this working model and inspire adoption. To drive the practical and actionable implemetation of ABW, we developed a concise, 15-minute eLearning programme:

 

  • Designed in Articulate Storyline to deliver interactive, scenario-based learning.
  • Optimised and exported in SCORM format for seamless integration with the organisation’s Learning Management System (LMS).

 

These assets combined strategic communication with focused, practical tools, ensuring employees fully understood ABW principles and could confidently apply them in their day-to-day work.

IMPACTFUL DELIVERY

Our tailored solution achieved measurable results, ensuring a smooth transition to ABW. The awareness campaign successfully engaged employees, building understanding and momentum for change. Meanwhile, the eLearning programme delivered clear, practical guidance that empowered teams to adopt ABW principles with confidence. By aligning content delivery with the client’s existing systems, we ensured seamless accessibility for all users, maximising impact across the organisation.

 

This project reinforced our ability to deliver focused, user-driven solutions that drive meaningful organisational transformation and deliver tangible outcomes.

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