Author: Nadia Leonard
Jon Katzenbach’s The Critical Few offers a transformative lens for change management, challenging the traditional, often exhausting, “boulder-up-the-hill” approach to driving adoption. Katzenbach highlights the power of focusing on three core elements:
These informal leaders—individuals respected by peers regardless of title—are often the secret to embedding lasting transformation.
At VSLS, we’ve seen the inefficiency of change initiatives that rely solely on top-down directives. They overburden leadership and often fail to resonate at the ground level. By using simple tools like employee engagement surveys, we help organisations identify these authentic informal leaders.
With the right incentives and a focus on enabling these individuals, change cascades organically throughout the business. The result? Faster adoption, reduced resistance, and a more engaged workforce that embraces the new direction.
Through our integrated approach—combining Change Enablement, Learning Solutions, and Agency Communications—we design strategies that fully support the change function.
By leveraging the insights from The Critical Few, we ensure these elements operate in unison, empowering authentic informal leaders to drive adoption across your teams. This holistic framework replaces the inefficiencies of traditional change management with a sustainable, people-centred approach.
At VSLS, we simplify complexity to create solutions that work. Let’s transform change into a collaborative journey that delivers real results.
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