Consulting Industry
Brand Development and Corporate Identity
WHY
A leading people-insights firm needed its brand to match its data-driven promise. The retro look felt distant from modern audiences and underplayed analytical expertise.
To compete and grow, they had to unify communications and signal credibility across decks, web, and social. The challenge was to build a cohesive, contemporary system that expressed evidence-led value and was simple to use.
HOW
VSLS defined a brand strategy reconciling
retro cues with modern credibility. Using
brand psychology, VSLS kept familiarity while signalling data-led rigour and trust. This
aligned the identity with the consultancy’s evidence-driven promise. Co-creating from the mood board, VSLS codified simple rules and modular components.
It prioritised clarity, usability and, governance for fast, consistent execution across decks, web and, social. A structured testing and feedback process guided refinements, building confidence and adoption.
WHAT
The refreshed brand created a unified system across decks, web and social. Clear rules and templates lifted consistency, while modern visuals differentiated the consultancy and made data-led stories easier to grasp.
Early signals show higher engagement and faster proposal production using the toolkit. Formal impact will be tracked on search success, time-to-publish, and pipeline conversion, with feedback loops to refine assets and sustain adoption across teams.
BRAND ASSETS
The brand assets create a unified visual and interaction system tailored to support the new identity across every touchpoint. From refreshed templates and iconography to social layouts, each asset is designed for clarity, consistency and speed of execution.
vsls metrics
The VSLS Metrics framework measures readiness, behaviour change and results.
It turns engagement data into insights that drive continuous improvement and lasting impact.
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