Financial Services
Gamified Learning: “Banking on the Stars”
WHY
In a fast-moving financial market, the client needed to lift product knowledge and sales efficiency without adding fatigue. Fragmented updates and uneven capability slowed momentum and risked inconsistent customer advice.
They launched Banking on the Stars, a game show style challenge, to energise learning and recognise high performance. The task was alignment to evolving priorities, so behaviour change translated into sharper conversations and measurable sales impact.
HOW
VSLS set a four-month, phased campaign tied to sales cycles. Audiences were segmented into frontline, managers, specialists, and support. The principles were simple: keep effort brief, make competition friendly, and protect psychological safety to speed learning.
Micro-challenges, manager huddles, and peer callouts built momentum. Adaptive comms and data loops adjusted difficulty and cadence. Scenarios matched current offers and compliance. Routine rhythms sustained energy, embedded habits, and lifted adoption.
WHAT
The campaign turned Banking on the Stars into a cohesive experience. A themed identity and live leaderboards built momentum. LMS qualifiers and analytics-ready finals created clear progression and reliable scoring, with integrated reporting for quick roll-ups.
Participation rose across segments, with higher completion and accuracy. Live updates supported manager coaching. Post-event analysis set next actions. The format now powers quarterly refreshers and product pushes, sustaining adoption.
awareness video
This awareness video was created to capture attention and spark understanding through clear storytelling and engaging visuals. Designed to inform and inspire action, it delivers key messages in a concise, impactful way that connects with audiences and reinforces the brand’s purpose.
Illustration Assets
The illustration assets were crafted to bring a brand aligned, gamified energy across formats like emailers, e-learning modules, Kahoot and videos. Each visual was designed to engage and reward attention, enhancing clarity while maintaining a consistent, dynamic style that motivates users to explore and learn.
vsls metrics
The VSLS Metrics framework measures readiness, behaviour change and results.
It turns engagement data into insights that drive continuous improvement and lasting impact.
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